Digital Marketing

Define:  Digital Marketing:

It is about promoting brands online using digital channels such as SEO, SEM, Link Building, and Google Adwords and any other digital devices.

In What ways you can categorize the Term Digital Marketing?

Inbound Marketing

Where one take up the assistance of Social mediums and News letter to drive the number of traffic to websites thereby promoting company brands and products to the audience.                              

Outbound Marketing

In outbound marketing that deals with reach out to potential customers through digital channels such as calls, Emails and Ad placement.

Why online marketing is preferred over offline marketing?

Everything in Digital Marketing is Measurable and Track able

Lead generation is higher than traditional offline marketing

What is SEO?

.

SEO  is about driving traffic to the website traffic  quality  through organic Search engine results.

What is responsive website?

Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation.

What is AMP in SEO?

Amp is Accelerated Mobile Pages which embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.

What is the most effective to increase traffic to website?

Provide user experience and Build the referral links for the website.

What are the useful  Digital Marketing Tools available?

Kissmetrics,

Webmaster Tools

Moz

Alexa

SEM Rush

What is Google Remarketing?

It is a advertising where sites to show the ads to users who have already seen the advertisement and have not purchased anything.

What are disadvantage of Digital Marketing?

High Competition of Brands

Limitation of Internet Access

Risk of Hacking Strategies

What is facebook Marketing?

Facebook marketing is used by: Brands. Food, electronics, home goods, restaurants—nearly any kind of brand can be promoted through Facebook, turning passive customers into active fans who follow news of promotions and developments, and who share with their own friends.

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SEO-Faq

1. What do paid inclusion services refer to?

Paid inclusion is condition where the search engine company charges fees to include a website in their search database. Paid inclusion services are offered by most of the search engine companies. However Google does not offer paid inclusion services.

2. What is link popularity?
This term designates the amount of inbound links pointing to a site. Popular sites have more links. However, the number of inbound links is only a half of a pie. Read the off-page optimization section below to learn more.

3. Explain No follow links in SEO?
We are instructing the search engines to not to follow the link in web page.

4. What is Hidden Text?
Text that is not visible to viewers but visible to search engines is known as hidden text. Hidden Text is a Black hat SEO technique. Hidden text is mainly used to add extra keywords in the page without actually adding content to a site which may mostly consist of images.

5. What are links? What are the best links to have to my website?
The best links you can have are relevant, one-way links to your website. While the value is not as significant, there is still value to trade links with other websites - called reciprocal linking. Your goal in finding links, one-way or reciprocal, should be always be relevancy.

6. What is Organic SEO?
Organic search engine optimization is optimizing a website into search results with paying per click to search engines.

7. How A New India™ Reports?
A New India™ has state of the art reporting system, like inbuilt client login section for download reports − CRM, by-weekly report mailing system.

8. How to select the keywords?
Targeting the right keywords is critical to your success. After extensive discussion and research, we will help you find the right keywords to determine which phrases are actually being searched for by your target market.

9. What is Alt tag?
Alt tag is the word which appears on images and other visuals when you move your mouse on them.

10. What is keyword analysis?
The first thing you need to do when you begin chasing a good search engine ranking is decide which words you want to rank well for. This is called performing a keyword analysis. Keyword analysis involves a bit of research and a good knowledge of your business and the benefits you offer your customers.

11. What is trust rank?
Trust rank report’s whether a site is being constructed for spamming purpose or not? So website should be designed for users.

SEO

SEO is process of driving quality as well as quantity of traffic to website from the search engines. It improves the online visibility of websites.

Advantages of SEO

There are three major Advantages.

1. It improves the online visibility
2. Boost the business
3. Drives more traffic to the website and Long lasting in online market

Importance of SEO:

1. The website becomes Search Engine Friendly

2. The website is likely to get indexed deeper by search engines. That means that more number of pages would get indexed across more search engines.

3. The website is free of any black-hat / unethical SEO techniques / Spam and will not be a candidate for penalty by search engines

4. The website and its optimized pages would have increased relevance to the selected keyword phrases.

5. The site would initially start ranking for low competition keywords and when the site is re-indexed in the search engine database, it may take as long as 3 to 6 months for this to happen

The navigation structure in the website plays the main role in SEO, Even though If a site is well designed by design experts but still remains unreachable to visitors due to bad navigation structure in the website, we should also take navigation structure in to consideration.

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Optimizing Dynamic websites

Optimizing Dynamic websites

1. Use of software’s - Exception Digital Enterprise Solutions .We need to convert the dynamic look Url in to static look normal html pages.

2. Use of CGI/Perl scripts - One of the easiest ways to get your dynamic sites indexed by search engines is using CGI/Perl scripts. Path Info or Script_Name is a variable in a dynamic application that contains the complete URL address (including the query string information).

3. Re-configuring your web servers-Apache Server - Apache has a rewrite module (mod_rewrite) that enables you to turn URLs containing query strings into URLs that search engines can index.

4. Creation of a Static Page linked to an array of dynamic Pages - This approach is very effective, especially if you are the owner of a small online store selling a few products online. Just create a static page linking to all your dynamic pages.

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Improve the Page Rank of website:

Improve the Page Rank of website:
1. Getting back links from quality sites.

2. Submitting websites top PR web directories

3. Submit the sites top search engines

4. Complete WC validation for website

5. While building the Link , the back link website should be cached by Google and Relevant theme based to web site;

6. Navigation structure in the website should be good; otherwise it will remain unreachable to visitors.

7. While building links avoid link farms.

8. Build a sitemap for your website so that we can know how many are indexed by Google.

9. Link building is the important technique in order to increase Page Rank. It is important to put on fresh content frequently as it increases page ranks more quickly.

10. We should not do link exchange with all themes only for the sake of links that we need to link with only related theme websites, that will worth a bit and add the fresh content to websites

SEO off page Procedures:

SEO off page Procedures:

1. Link exchange
Exchange the links between quality websites;

2. Directory submission
Submitting websites to high Pr website directories which in turn pointing to your websites.

3. Forum submission
Participating in Forums and discuss the unknown topic to gather knowledge.

4. Blogspot Development
Creating bogs and describing about our business so that our business to be popularized.

5. Social bookmaking submission
Submitting our website to n number of social bookmaking websites like dig, delicious.com/

6. Article submission :
Submitting article to the number of article directories with a link points to our website.

7. Submitting Press release :

It is a written statement, Letting the public know what is event happening in the company
8. Participating in news events.

9. Creating Rss through which we can get some visitors and submitting RSS feed RSS Directories.

Keyword Proximity, Keyword Prominence

Keyword Proximity, Keyword Prominence
Keyword Effectiveness Index
According to KEI, it is efficient to optimize for keywords that have huge amount of searchers, but only a few competing pages, to analyze the strength of keyword.
KEI = Popularity ^2/ Competitiveness
Popularity - number of searches for a keyword (for example, a Word tracker estimates),
Competitiveness - number of search results in search engines (for example in Google) using exact match for a keyword.

Keyword proximity refers to how close are keywords to each other. Using “stop words”, such as “the”, “and”, “or” (every language have different stop words) is simply breaking the keywords importance. You should never break your most important keywords as search engines calculate keyword proximity and give value to it.

Keyword Prominence:
Keyword prominence refers to how close to start of websites code a keyword is located. The keyword located closer to the beginning of text is given more importance than following keywords.

Spider:
This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.

Crawler. This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine

Indexer. This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.

Database. This is the storage area for the data that the search engine downloads and analyzes. Sometimes it is called the index of the search engine.

Results Engine. The results engine ranks pages. It determines which pages best match a user's query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine.

Web server. The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.