Monday, April 19, 2010

SEO

SEO is process of driving quality as well as quantity of traffic to website from the search engines. It improves the online visibility of websites.

Advantages of SEO

There are three major Advantages.

1. It improves the online visibility
2. Boost the business
3. Drives more traffic to the website and Long lasting in online market

Importance of SEO:

1. The website becomes Search Engine Friendly

2. The website is likely to get indexed deeper by search engines. That means that more number of pages would get indexed across more search engines.

3. The website is free of any black-hat / unethical SEO techniques / Spam and will not be a candidate for penalty by search engines

4. The website and its optimized pages would have increased relevance to the selected keyword phrases.

5. The site would initially start ranking for low competition keywords and when the site is re-indexed in the search engine database, it may take as long as 3 to 6 months for this to happen

The navigation structure in the website plays the main role in SEO, Even though If a site is well designed by design experts but still remains unreachable to visitors due to bad navigation structure in the website, we should also take navigation structure in to consideration.

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