Monday, April 19, 2010

SEO-Faqs

1. Define Keyword density:
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

2. Define keyword Frequency
Keyword Frequency:
Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page. The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.

3. What is Black hat SEO?
Black hat optimization often employ "Tricks" such as hiding white text on white background, spamming keyword tags with hundreds of keywords, or cloaking, these black hat methods may appear to be a good thing, and in the past did fool the Search engine's.

4. What is Geo Targeting?
Geo Targeting means targeting the visitors of that particular area.
For example if a customer wants to buy Nike shoes from India, he would
type 'Nike shoes India' in the search box. This way a person can optimize the website for that particular keyword.

5. What is cloaking?
Cloaking is a black hat SEO technique where one set of content is shown to human visitors and another set of content is shown to search engines.

6. Importance of the keywords in SEO?
You can call as keyword which is to be included under website header in Title, Meta name description, Meta name keywords.
• You can call as keyword which is included in your body copy.
• You can call as keyword which is inserted while submitting your website to directories.

7. What is SEM?
Search Engine Marketing. SEM is used to promote your website by submitting it in various search engine and open directory. SEM refers to using paid listings, paid inclusion and PPC (Pay per Click) to promote websites using search engines.

8. What is link popularity?
Link of the search engines as a big election. All the websites in the world are candidates. The links to your website are votes. The more votes (links) a candidate (website) has, the more important it is, and the higher it’s ranking. Link popularity is all about how many links you have, and how you can get more.

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